Heidi Steel grew up in East London demonstrating a passion and flair for fashion design and clothing manufacture from a very early age. Heidi’s natural skill and entrepreneurial talent saw her making clothes from scraps and selling school bags of her own design. Her designs were so popular at school she could barely keep up with demand!


Heidi also has an amazing dancing ability which has been showcased in many formats including working for the Dance Company at various public shows.

Heidi opened her own exclusive and popular boutique in East London and after moving to “Harties” with her two sons, re-opened her CherryBlu Boutique in 2016.


Locating suitable retail premises on the South or “Pecanwood” side of the dam has proven to be challenging, but Heidi’s design and dressmaking business is thriving at “The Container” at Grootplas.


Working with Fifty Plus Harties is a new avenue for Heidi and she is enjoying the collaboration with other local businesses as she works with something different to grow her business.


Heidi offers design, consultancy, personalised alterations, and her effervescent personality to her clients and is looking forward to working with you on your “Look”…